Run your store.
Without the guesswork.
Connect your POS — or upload your sales export — and Margie reads your shelf, your sales, and your margins for you. Every morning she emails the one or two things worth your time: what’s selling, what’s dead, and exactly what to do about it. Any shop, any register.
$59/mo · Works with any POS · 14-day free trial · No card required
The problem
You’re making six-figure decisions on a gut feeling.
You know last month felt busy. You don’t know which twenty SKUs drove the profit, which product has been dead on the shelf since March, or what to reorder before you run out this weekend. The numbers are all in your POS — you just never have an hour to dig them out. So the store runs you, instead of the other way around.
The Margie dashboard
See what’s selling — and what’s just sitting there.
Open Margie and your whole shelf sorts itself into three piles in seconds: what’s flying, what’s slowing down, and what’s dead — with the exact dollars you’ve got frozen in it.
The quick read
Sales are up 6% on last week. Three winners are worth restocking, six lines are slipping, and you’ve got $9,840 frozen in dead stock— enough to take a list back to your distributor today.
$18,420
Sales · last 7 days
▲ 6% vs last week
42
Fast movers
restock so you don't run out
58
Slow movers
losing momentum
$9,840
Cash in dead stock
23 items, frozen 60d+
Keep these stocked
- ▲ 18%
Cold Brew 4-pack
214 sold this week
- ▲ 12%
Local Honey 16oz
156 sold this week
- ▲ 9%
Trail Mix 1 lb
132 sold this week
Discount or reorder less
- ▼ 41%
Imported Olive Oil
4 sold in 30 days
- ▼ 23%
Artisan Crackers
6 sold in 30 days
- ▼ 15%
Sparkling Cider
9 sold in 30 days
$9,840 frozen · take it back
- $3,120
Holiday Gift Set
0 sold · 94 days
- $2,460
3-Wick Candle (Winter)
0 sold · 88 days
- $1,180
Novelty Mug
1 sold · 76 days
Works the same on your phone — the rail tucks into a tap-away drawer so the numbers fill the screen.
See your own numbers — start free →
Your store, finally clear
See your numbers the way you see your shelves.
Every morning Margie hands you the read on your store — what’s flying, what’s stuck, what to reorder, and what to send back to your distributor. No spreadsheets, no digging. Just you, your coffee, and a clear picture of where your money is.
Start here · grow when you’re ready
Margie is where you start.
Get a real grip on your numbers first — that’s the $59 front door. When you want more, the rest of the BevTek team plugs into the same login: marketing, a front desk that answers your calls and texts, and staff training.
See our other suite of tools →Everything Margie watches
Seven modules covering every part of your operation.
Connect your POS or upload your sales export — Margie does the rest. No spreadsheets, no data team, no hour-a-day digging.
Inventory
Real-time stock levels, low-stock alerts, dead-stock detection, and a take-back list — the slow movers worth a return or credit from your distributor.
Customer Intelligence
Full purchase history, VIP detection, and recurring-customer recognition based on what they actually buy.
Sales Insights
Top products, peak hours, category performance, and basket analysis — daily, weekly, and monthly.
Reorder & Procurement
Automated reorder suggestions based on your actual sales velocity. Never run out of your best sellers again.
Margin Intelligence
Margin by product, brand, and category. Know exactly what's making you money — and what isn't pulling its weight.
Selling Suggestions
Margie tells your staff what to push — based on margin, stock levels, season, and what similar customers have bought.
Automatic Digests
Email digest every morning at the hour you choose. SMS for urgent reorder alerts (coming after A2P approval).
The reporting cadence
Three rhythms, one source of truth.
Daily plays, weekly strategy, monthly P&L — each cadence answers a different question. All three pull from the same live store data.
Daily
Every morning · 6am ET
“What should I do today?”
- ✓A FRESH set of products to focus on — rotates daily, never the same list twice
- ✓Urgent reorders + imminent stockouts stay pinned until you handle them
- ✓Each play written in plain English, different every morning
Weekly
Monday · 8am ET
“What's the shape of my week?”
- ✓What's MOVING — your velocity leaders by units
- ✓What's moving BETTER than before — accelerating SKUs
- ✓~12 slow movers to work — each with a sale or promo play
- ✓A manager's-advice writeup of the week + the move to make
Monthly
1st of every month · 9am ET
“How do I grow from here?”
- ✓Full P&L: revenue, COGS, gross profit, margin
- ✓New lines already outselling their category peers
- ✓Top products + customers + month-over-month deltas
- ✓A strategy memo: the moves to grow next month
What lands in your inbox
Your store updates you.
Not the other way around.
Real previews of the daily and weekly digests a pilot store gets. Numbers shown are illustrative — yours reflect your store’s actual data.
Every morning · 6am ET
Margie · Mapleton Market
Tuesday, May 23
Good morning, Mike.
Yesterday’s revenue
$4,820.00
↑ 12% vs same day last week
47 transactions
Today’s plays
Push the Cold Brew 4-pack this weekend
High margin (31%) on the Cold Brew 4-pack. Each unit sold is $5.24 of gross profit.
Reorder Local Honey 16oz now
Selling ~3.4 units/day with 10 in stock. Will run out in ~3 days at current pace.
Bundle the Novelty Mug to clear dead stock
The Novelty Mug hasn't moved in 42 days (18 units on shelf). Pair it with a card at 10% off to clear it.
💬 Today’s team huddle
Push the Cold Brew 4-pack up front — it’s flying. If someone grabs one, suggest the Local Honey with it. And we’re clearing the Novelty Mug at a small discount — mention it to anyone browsing.
Monday · 8am ET
Margie · Mapleton Market
Monday, May 19 · Week of May 12–18
Here’s the shape of your week, Mike.
7-day revenue
$33,940.00
↑ 8.2% vs prior 7 days ($31,372)
312 transactions · avg basket $108.78
Category leaderboard
Beverages
$11,420
↑ 14.6%
Snacks & Pantry
$7,830
↑ 6.1%
Health & Wellness
$4,610
↑ 22.4%
Household
$3,940
↓ 3.8%
Gifts & Seasonal
$3,210
↓ 9.2%
Attention items
Cold Brew 4-pack up 3× WoW
Sold 11 last week vs 4 the prior — likely the May 17 social post. Stock is at 5 — reorder this week.
Premium gift sets down 18% WoW
Items over $60 sold 9 vs 11 prior. Could be seasonal — keep an eye on the next 7 days before any markdown.
Customer mix
New
38
12% of week
Returning
194
62%
VIP
80
26%
1st of every month · 9am ET
Margie · Mapleton Market
June 1 · May 2026 in review
May in review, Mike — and how to grow from here.
↑ 11% revenue vs April · avg basket $112
New lines finding their feet
Cold Brew 4-pack — added 6 weeks ago
Already outselling the typical beverage ~2.1× in its first weeks (47 sold). Give it more facings and feature it while the momentum's fresh.
Local Honey 16oz — added 5 weeks ago
Beating the average pantry item ~1.6× since it landed. A bet worth deepening on the next order.
Margie’s strategy for next month
May was your strongest month of the year — revenue up 11% on a healthier 34.9% margin, led by beverages and a wellness category that keeps climbing. Lean into that: the Cold Brew 4-pack is outrunning its shelf-mates 2-to-1, so widen its facings and make it June’s counter feature. Reinvest the margin you gained from premium items into deeper beverage stock before the summer rush, and clear the three slow seasonal candles tying up $1,900 to fund it.
Every digest opens straight to a live dashboard · written fresh by Margie each time
The setup
Three things and you’re live.
Connect your data
Plug in your POS, or upload your latest sales export — every register can produce one. A few minutes and you're set.
Margie reads your sales
She crunches velocity, dead stock, margins, and reorder timing across your whole catalog. No spreadsheets, no data team on your side.
Reports start landing
Your first daily report lands the next morning — weekly and monthly cadences right behind it. Open it with your coffee.
Better than your POS reports — for less
Square, Lightspeed, KORONA, Toast keep the records. Margie tells you what to do.
Their good analytics sit behind a pricier tier, in a dashboard you have to open and read yourself. Margie does the reading and emails you the decisions — on top of whatever register you already run.
Your POS’s built-in reports
- — A dashboard you log into and filter yourself
- — Velocity & dead-stock reports need a pricier tier
- — Only sees its own data
- — No distributor take-back list, anywhere
Lightspeed from $149 · KORONA Plus $99/terminal · Square Retail $89
BevTek Insights · Margie
- ✓ Emailed to you every morning, in plain English
- ✓ Velocity, slow movers & dead-stock dollars included
- ✓ Rides on any POS — or a simple Excel upload
- ✓ Turns dead stock into a distributor take-back list
$59 flat — on top of what you already run.
Pricing
Start at $59/mo. Grow when you’re ready.
BevTek Insights is $59/mo— Margie, your POS connection, the daily, weekly, and monthly reports, the take-back list, and the live dashboard. That’s the whole thing. When you want more, add the rest of the team: Brandi for marketing, Gabby to answer your calls and texts, Megan to train your staff — each a simple add-on, same login.
See all plans →Get started
Get BevTek Insights working for your store.
Drop your details and we’ll have Insights live for your store — usually within one business day. $59/mo, any retail, any POS.
Common questions
Honest answers.
What POS do I need?
Whatever you already run. Connect it directly (Korona today, with more integrations rolling out) or simply upload your POS's sales export — every register can produce one. Either way, Margie turns it into velocity, dead stock, reorder forecasts, and your take-back list.
Is this only for liquor and beverage stores?
Not at all — it's for any retail shop with a POS. Pet stores, candle and gift shops, smoke and vape, grocery, hardware — anywhere products sit on shelves. Velocity, dead stock, and margin are universal retail math, and Margie speaks all of it.
How accurate are the numbers?
Once your POS sales are connected, every figure matches your register exactly. Before that, Margie estimates from the customer activity she can see — a strong signal — and the moment your sales data flows in, everything becomes register-exact automatically.
Who at my store sees the digest?
The owner only, by default. You can opt in your store manager from /margie/settings once enabled. Staff don't see operational intelligence — they see Megan training and Gabby tools.
What if I'm not happy with the suggestions?
Every digest is a reply away from a real human. Hit reply with what's wrong and we'll tune it. The beta exists for exactly this kind of feedback.
Can I turn it off?
Anytime, from /margie/settings. We don't delete your history — if you turn it back on, you pick up where you left off.
Does Margie work with WhatsApp?
Coming. Today digests go via email; SMS unlocks after our A2P 10DLC carrier registration is approved. WhatsApp is on the roadmap if pilot stores ask for it.